Stefani Wilkens
Stefani Wilkens | Graphic Designer


Rebranding An Icon


Branding | Packaging | Art Direction

In early 2015 I was hired by Gildan USA, Inc. to work as a product and graphic designer for their Goldtoe branded socks. As part of this endeavor I was tasked as part of a team assigned to refresh the Goldtoe image in order to ensure that the brand stayed relevant in today's competitive marketplace. As the lead graphic designer, my goal was to create new branding and packaging that provides a cohesive look across all collections and emphasized Goldtoe's history and quality.