Branding: Champion Women
Those of you who follow me on Instagram may notice that I changed jobs at the beginning of the year. I’m now a graphic designer at Push Digital, a Charleston-based political advertising firm. While the past seven months have been a whirlwind of exciting projects, there’s one in particular that I’d like to share with you all today.
My very first branding project with Push was for an organization called Independent Women’s Voice. Now, if you haven’t heard of them, you’ll definitely want to check them out because they’re doing some really interesting work for politically conservative women. This particular project was based around creating a sub-brand for their Champion Women Initiative. They wanted a vibrant and eye-catching aesthetic that would appeal to millennials and reflect the underlying feminism that’s so pervasive in today’s culture. Take a look at the brand sheet below to see what we came up with!