Signs It's Time To Rebrand

How do you know when it’s time to refresh your brand’s image? Here are some things to watch for when trying to decide if it’s time to rebrand.

Stefani WilkensDecember 19, 2018Branding, rebrandingComment

What Does "Branding" Even Mean?

The visual component of branding is only one part of the equation. Check out this post to see what branding actually means.

Stefani WilkensDecember 12, 2018branding, graphic designComment

What Makes A Memorable Brand?

Everyone wants their brand to be memorable. Here’s what you need to make that happen.

Stefani WilkensNovember 28, 2018graphic design, branding, brand, brand experienceComment

My Logo Design Process

Ever wonder what exactly goes into professional logo design? Take a look inside my personal process and learn more about how I like to run my business.

Stefani WilkensMay 10, 2018graphic design, design, freelance, process, design process, logo, identity, wordmark, lgoomark, brandingComment

Finding My Place

I think there is an unspoken idea that’s permeated the design world that says the most successful, admired, and authentic designers are the ones who work with up and coming hipster brands, drink buckets of coffee while wearing thick-rimmed glasses, and are highly accomplished in hand lettering / photography / illustration / whatever fine art genre fits the bill. In a way, I think we all aspire to be these people, but what happens when that picture isn’t true to who you are as a person?

Stefani WilkensApril 26, 2018design, graphic design, art, identity, branding, confidence, belonging, imitation, nicheComment

Imposter Syndrome

Evidently, there are scores of us out there feeling like frauds. In fact, the sheer amount of information available on Imposter Syndrome should prove that we’re not alone in feeling like we have no clue what we’re doing. Hopefully, today's journal entry can help shed some light on the problem and help you find some coping mechanisms so that you can go out into the world feeling bright, shiny, and confident!

Stefani WilkensApril 5, 2018imposter syndrome, lifestyle, comparison, pride, advice, work advice, career, design, creativity, identityComment

How to Get Started with Social Media

Social Media – as much as we complain about its influence, it cannot be ignored. The reality is that social media is integral to building your brand. Without it, you're most likely not going to get very far. Today, learn the basics you'll need to get your channels up and running!

Prepare. Practice. Perform.

Is speaking in public difficult for you? Do you hate presenting your work? Follow these simple and effective steps to conquer your fear and improve your presentation skills. After all, practice makes perfect!

Stefani WilkensFebruary 22, 2018public speaking, presentation skills, speech, pitch, business, advice, tips, tricks, charisma Comment

Avoiding The Expert Trap

Expertise is a trap! In this day and age, modern technology enables us to master any skill we desire. So, how do you stand out when every field is oversaturated with experts? Read today's journal entry for more specifics and all the dirty details!

Stefani WilkensFebruary 1, 2018advice, business, blogging, expert trapComment

"So, why don't you introduce yourself?"

Have you ever gotten anxious over how to respond when someone asks you what you do for a living? I'm betting most of you know what I'm talking about. Thankfully, there's a way to never feel that sort of panic again – it's called the elevator pitch – and you can read all about it right here.

Stefani WilkensJanuary 11, 2018elevator pitch, introverts, conversation, conversation starters, conferencesComment