Elmwood Bridge
Creative Direction, Graphic Design
Branding, Marketing, Public Relations
This project was designed as part of my employment with HDR.
The PROJECT
Elmwood Avenue Bridge is an overpass bridge crossing one of the busiest streets in Columbia, SC. The bridge is a vital thoroughfare for the area, and often a source of major traffic congestion. SCDOT intended to replace the bridge and needed a brand that could be used to communicate informational updates about the project to the local community.
The STRATEGY
Due to a number of articles appearing in the press, this project was a quick-turnaround timeline. With only three days to conceptualize, ideate, and deliver a brand package it was important that the system created was simple to implement and easy to expand upon after the initial launch. Since that time, the project brand has expanded to include templates for marketing collateral, digital and print advertisements, and public meeting materials.
