Voyager Private Aviation
Creative Direction, Graphic Design, Copywriting
Rebranding, Marketing, Advertising, UI/UX
This project was compelted as part of my employment with Falcon Consulting & Management.
The PROJECT
Voyager Jet Center, a leading provider of luxury air travel, approached me with the desire to redefine their brand identity and enhance their outdated online presence. With a mission to deliver unparalleled service and elevate the travel experience for their clients, Voyager sought to embody sophistication, safety, and excellence in every aspect of their brand.
Existing Logo
Redesigned Logo
The STRATEGY
My rebranding process began by conducting internal and external audits to fully understand Voyager's existing values, aspirations, and market positioning. Through collaborative workshops and brainstorming sessions with Voyager's leadership team, I defined key brand attributes and crafted a brand story to captivate their audience and inspire trust and confidence. This allowed me to create a foundational approach centered on emphasizing Voyager's commitment to safety, discretion, excellence, and ease while infusing the organization’s brand with a sense of refinement and sophistication. I then translated these insights into a visually compelling brand identity, incorporating elegant design elements, refined typography, and a sophisticated color palette. From logo design to foundational messaging, every aspect of the brand was carefully curated to reflect Voyager's commitment to luxury and excellence.
The Results
Following the brand design, I worked closely with Voyager’s external relations team to develop a launch strategy that strategically leveraged social media, digital marketing, and targeted advertising, to ensure that the Voyager brand reached its target audience effectively, driving engagement and loyalty.
Through this collaborative partnership, we successfully redefined the Voyager Private Aviation brand identity and positioned the organization as an industry leader. For additional details on the finalized brand, please scroll through the guide below.